How Young Lawyers Can Build A Book Of Business Before It’s Too Late
The old way of building your book of business is over. The time to start working on business development is now.
What World Cup Coaches Can Teach Lawyers About Building A Book Of Business
Five ways legal business development coaching helps lawyers identify their gaps, create a strategic plan, improve performance, and build a stronger book of business.
PI Firms Don’t Need More Tools. They Need Fewer.
Every new tool a PI firm buys solves one problem and connects nothing. The real fix isn't another purchase — it's keeping the whole case in one place, from accident to resolution. Here's how.
What A Torn Rotator Cuff Can Teach Us About Legal Business Development
Setbacks are inevitable. Recovery, growth, and rainmaking require sacrifice, structure, consistency, and the discipline to keep moving forward.
How Lawyers Can Start A Podcast That Actually Builds Business And Brand
A podcast can be one of the smartest branding and relationship tools a lawyer will ever use, but only if it has a clear purpose, a strong format, and a real plan behind it.
The Three Pillars Of Business Development For Lawyers
How to go from random acts of marketing to a real strategy, in this episode of the 'Be That Lawyer' podcast.
LinkedIn Is The Golden Goose For Introverted Lawyers: 5 Ways To Get Comfortable With Discomfort In Legal Business Development
How lawyers can build trust, visibility, and referral relationships without living at conferences or cocktail receptions.
The Lateral Market Runs On Recruiters. goLateral Wants To Cut Them Out.
goLateral is a quiet window into what's actually out there. Joining takes two minutes, costs nothing, pays you $100, and stays completely confidential.
The FRETZIN Rules For Legal Business Development Success
What lawyers can learn from Michael Jordan, The Last Dance, and the discipline required to build a real book of business.
Stop Acting Like A Squirrel With Your Legal Business Development
Building a book of business requires direction, consistency, and a willingness to cross the road.
Legal Marketing And Business Development: What Lawyers Need To Know To Grow A Practice
Legal marketing and business development are not the same. Learn how lawyers can use both to build visibility, trust, referrals, and a stronger book of business.
Nice Guys Can Finish First
Why today’s top rainmakers win with trust, not tactics.
From ‘Associate’ To ‘Doppelganger’: The Evolution Of The Legal AI Persona
Confronting Biglaw’s ‘snake eating its own tail’ problem.
Stop Networking. Start Showing Up.
If you want to build a practice, focus less on finding new people and more on becoming someone worth finding.
Leave Your Pitch Meetings In The Past
Sales-Free Selling™, A Smarter Way for Lawyers to Build Business.
Personal Marketing Plans: How To Make Your Own Rain
How does one create an income stream? You need a personal business development plan.
Legal Business Development As A Team Sport
Working together isn’t just more profitable, it’s smarter.
Is Your Business Development Evolving Or Just Repeating Itself?
Just because you’re doing business development doesn’t mean you’re improving at it.